Why is it important to know who you should communicate with?

The success of any knowledge and adoption plan hinges on early identification of target groups and individuals. Target groups and individuals are not just people who might want to hear what you want to say - they are also people who want to tell you things.

As one of the first steps of your K&A plan, consider who is involved in, affected by or interested in your project. It is particularly useful to consider who is important in the methods, for providing information through to engagement, for encouraging uptake of research findings.

I want to find out more:

  • How do you know who to communicate with?
  • Understanding target groups and individuals
  • Checklist: Who to include in your K&A plan
  • Participatory Research

Communications information sheets

  • How to manage risk and uncertainty when communicating
  • How to give a media interview
  • How to get media to your event
  • How to organise events
  • How to tailor a presentation to the audience
  • How to understand your audience
  • How to write a media release
  • How to write an e-newsletter
  • How to write for the reader
  • How to write for the web