K&A plan template guidelines

Intended impact of your project (objectives):

The intended impact of your project essentially links back to your project's objectives. In undertaking your research, you intend to provide some new knowledge which would improve the management of natural resources. What is this impact? The following prompts may assist you in determining your intended impact:

  1. Is the project seeking to influence on-ground practice, NRM policy or NRM planning? At what stage in the project's life?
  2. Who are you trying to reach/influence through this project?
  3. Is there more than one target group? (Define each group precisely.)
  4. Why would the target group want to be involved with the project or the uptake of this research?
  5. What is the best way of reaching the target group?

Examples of intended impacts:

  • to inform policy
  • to build capacity amongst planners
  • to improve decision making processes
  • to inform an emerging scientific field.

Who (Target)

Who is involved in, affected by or interested in your project research in natural resource management can contribute to a range of activities. In the strategy we categorise them into 3 areas:

  • Policy - The Australian and State governments
  • Planning - e.g. 56 regional NRM groups (CMAs) and local governments
  • Practitioner - e.g. land managers, extension staff and networks, and agencies or organisations that manage land assets.

Note: These are a guide only - some individuals and organisations sit in more than one category.

Your project may be relevant to some or all of these sectors. Understanding their attitudes and practices concerning the research and/or the issue the research addresses will assist you in reaching them more effectively.

A comprehensive contact list for your target participants and audiences is fundamental to undertaking engagement and communication activities. It also assists in monitoring and evaluation.

I want to find out more:

  • Examples of target audiences

Type of engagement/how (Method)

How are they to be engaged (method)

There is a broad range of methods to manage knowledge for adoption, from direct engagement or collaborative research through to tailored communication products and, finally, indirect information provision.

Selection of your methods depends on the content, target audience, required outcomes and resources available for implementation or delivery. Not all of the methods will be applicable to all projects.

The method may often be influenced by the ‘adoptability’ of the research e.g. relevance, trialability, skills required and cost implications.

I want to find out more:

  • Examples of methods

Monitoring and Evaluation (engagement & impact) (Measure)

Monitoring and evaluation (M&E) at the project level links to program and corporate monitoring and evaluation. The monitoring and evaluation column refers to each individual line item that you have identified a target and method against – it does not refer to evaluating your entire project. It shouldn’t duplicate any other M&E work or project work that you do either.

It is useful to consider measuring how you have undertaken these activities as well as the outputs and outcomes. For example, feedback on how a steering committee or workshop has been run can be useful for making immediate improvements while the project is still underway. Measuring outputs is the easiest step – e.g. how many events have been run and how many people attended. Capturing outcomes can be more difficult in the lifespan of a project, particularly adoption outcomes. These are more likely to be measured at a program or corporate level with techniques such as Return on Investment.

I want to find out more:

  • Examples of monitoring and evaluation techniques
  • Monitoring and Evaluation


A K&A project plan should consider methods for project implementation and methods for project legacy when the research project is completed.

Your project may have important outcomes for adoption beyond the lifecycle of your project. A legacy plan ensures the research outcomes are not forgotten upon completion of your project. Managing the project’s legacy may be undertaken as part of the program.

I want to find out more:

  • Examples of legacy activities 
  • Legacy

Advice regarding media and branding

Before preparing a publication, presentation or media release contact Land & Water Australia to check any style, branding or media guidelines you should be using.

Formatting, style and branding issues are best handled early in production to minimise angst and cost.

K&A_plan_template.doc41 KB
Example_of_a_completed_KA_plan_V1.pdf42.87 KB