Define your performance indicators

As with research, developing the most relevant objectives, performance indicators, questions and methods is usually well worth the time invested.

For example: if your knowledge and adoption objectives are to increase farmers’ awareness and adoption of native grasses for grazing in Newhaven:

  • One of your performance indicators may be that 'After six months from the start of the project, 40% of farmers in the Newhaven area will have heard about the value of native grasses for grazing in Newhaven.'

Your evaluation methods for this performance indicator may include polling farmers at a community meeting, conducting short phone interviews with a sample of local farmers, discussing with the key leaders in the farming community and/or advisers.

One of your performance indicators may be:

  • the number of farmers actually using/planting native grasses over the lifetime of your project, and whether this number increases over time
  • whether relevant farming groups and agricultural advisers are incorporating the value of native grasses for grazing in Newhaven in their information and advice
  • whether a workshop or webcast on native grasses for grazing in Newhaven was a success, and who for
  • whether new publications on the value of native grasses for grazing were received by the target audiences and seen as useful
  • the media and web pick-up on your research/issues